Netflixwants3 Body Problemto take over the world.
Launching on March 21,3 Body Problemmanaged 11M views in its first four days.
According to Netflix,3 Body Problemreached the Top 10 in 93 countries.
Eiza González as Auggie Salazar in Episode 3 of Netflix’s ‘3 Body Problem’Netflix
It was bested only byThe Gentlemen, which tallied 11.7M views.
Thatseries was renewedfor not one but two additional seasons.
No word yet on whether3 Body Problemwill get the same treatment, but it isnt out of the question.
Right now, Netflixs priority is getting as many eyes on the launch as possible.
And if they didnt, it would certainly pique their interest.
In 28 countries, screens lit up with the ominous message You Are Bugs.
Nowhere was safe, from train stations to marquees to graffiti on buildings, the message was everywhere.
It was even across all of Netflixs social accounts.
This includes both traditional and non-traditional approaches to marketing.
Then, there was the more unorthodox component of the SXSW campaign.
This was for3 Body Problem.
UnlikeAvatarorOne Piece, its a high-concept story that unpacks incredibly dense astrophysics concepts.
David Benioff and D.B.
