As evidenced by Levys full former title, its aboutcontent strategyandacquisitions, too.
In an era ofdigital windowing, Mondays at 9 is so last century.
After all, who needs a meal to be scheduled when all the food is self serve?
Getty Images
Scheduling doesnt really trigger the game anymore, McKairnes wrote in his column.
Lead-insandlead-outsandhammockshows andtentpolesandcompanion piecesandfour-stacksand Sweepsandretentionhave given way toanalyticsandoptimizationandalgorithms.
The new strategy iscuration.
Its a successful business plan, but its hard to say where the fun is in that.
Or where the TV fan be it an executive or a viewer fits in.
So is he right?
(He even quotes a high-ranking decision-maker at one of the platforms who said: Isnt streaming great?
You put all these shows on, and it doesnt matter if anyone watches!)
Never were those executives scheduling prowess tested more than this summer because of the strike.
Thats a skill, he added.
Sure, no one talks about time-slot wars anymore.
No one seems keen ontelling a storywith their primetime schedule.
But linear schedules still are relevant, even though consumers now watch television the waytheywant to watch it.
Look, the schedule is not a bad thing, said one high-ranking broadcasting exec.
It is a recommendation engine.
It is a marketing tool.
It is a limiting factor.
Ive heard more than one streaming executive mention talk about the paralysis of choice, right?
Viewers flip through these endless tiles and cant find something that they want to watch.
Those skills of being a good broadcaster are definitely valuable and applicable to streaming, said the broadcast exec.
