This is the kind of story CNN was built to cover.
NBC Newschief foreign correspondent Richard Engel said that everything over time diminishes because it is not as new.
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But theres also the possibility of the nature of the conflict changing dramatically.
CNN’s Clarissa WardCNN
We could have a Cuban missile-style nuclear crisis.
China could intervene in a major way supplying weapons to Ukraine.
The Ukrainians are talking about launching a new counter-offensive to break up the Russian front line, Engel said.
I dont think people are going to lose interest because it is so important.
It is so dynamic.
Russia launched the largest ground invasion since World War II.
If youre not interested in that, then I dont know what youre interested in.
But I dont think I have seen that yet with Ukraine.
Were definitely mindful of it.
Its part of the coverage, said Katie den Daas,ABC News London bureau chief.
I think those are two very different things.
And what we see is continued interest and continued engagement.
Im just here to tell the stories of whats going on.
Networks have spent millions in their investment in covering the different facets of the war across the country.
Granted, you have folks that are thousands of miles away, our viewers.
So why is it important to them?
We have interviewed Zelensky.
We have seen the mass graves.
We report daily on the utter destruction, the human suffering.
Its important to tell the story.
web link executives say that the biggest concern remains security of its correspondents and personnel.
Hes publishing a book about his experiences next month.
He said that the TV coverage continues to perform well in the 25-54 demographic.
She added, Thats not just because CNN likes this story or cares about it or thinks its important.
Thats also because it does resonate with viewers, and viewers care about it and viewers think its important.
In the year since the war started, Ward said that the security situation has changed for journalists.
There are art exhibitions.
The ballet is on.
They cant leave their houses, and they are sort of sitting in bunkers.
We are not going to be fearful of you 24 hours a day, she said.
So there was this immediate sense that Ukraine is not going to allow this to happen.
They thought that the capital would fall within days.
This is a very different war than the media have covered, he said.
This is not generally people with small arms shooting at you and you have the risks of kidnapping.
The risks have not diminished in any way.
It is still dangerous for journalists.
One recent CBS News story focused on the effort by Ukrainians to provide psychological support for troops.
Interest in the story continues to be strong, as is shown by social media impressions, Roy noted.
The stakes are as high as when Putin crossed into Ukraine.
I dont see us leaving Ukraine any time soon.
I dont see anyone leaving Ukraine any time soon, Roy said.
You just have to go back and look far enough.
Imagine if Washington or some other city is taken over by a foreign government, he added.
It feels like you are in a war documentary.
And I think when we double down on that, that is where the engagement comes.
The connection has about two dozen people in the country at any given time.
Deployments now run about two to three weeks from the earlier six weeks.
She said that she is actually surprised at the level of audience engagement.
In the first two weeks, viewers watched 12.5 million hours of war coverage.
The death of Queen Elizabeth and her funeral, also lasting about two weeks, was 7.1 million.
Our platforms and shows are still very hungry for content.
We have the exact opposite problem.
Were still doing pieces onSpecial Report.
This level of death and destruction just hasnt been something I have seen as a journalist in my career.
Its hard to put into words just how bad it was, he said.
They are so violent and brutal.
The connection crews also use armored vehicles, Headen said.
Putin and the Russian army dont have any qualms about hitting civilian targets.
So we have had a plan, we continue to have a plan.
We go over those plans.
And we feel comfortable with where we are at, he said.
What he has tried to do, he said, is humanize the story.
They found him in a nearby hospital.
I think that is the thing I lose sleep over, he said.
Like other correspondents, he described having difficulties disconnecting from the story in between deployments there.
When he was in Kabul on assignment last year, he found himself texting sources in Kyiv.
I just remember that we have a job to do.
I think most journalists who are here signed up for that.
They understand that, but you have to be mentally and physically prepared to cover a story like this.
