I think Kanye West is one of the most creative people in the world.
Hes extremely creative and has together with Adi, created a Yeezy line that was very successful.
And then, as a creative person, he made some statements which wasnt that good.
Kanye WestMEGA/GC Images/Getty Images
And that caused Adi to break the contract and withdraw the product.
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When you work with third parties, that could happen.
Its part of the game.
That can happen with an athlete it can happen with an entertainer.
Its part of the business, he added.
Adidas will stop the Adidas Yeezy business with immediate effect.
The company indicated the cost of the move would be $246 million in 2022 alone.
Endeavor CEO Ari Emanuel, Gershs Bob Gersh, and UTAs Jeremy Zimmer all spoke out to condemn him.
