The audience is very similar.
The median age for ad-lite is 39, one of the youngest in our portfolio.
In its first-quarter earnings report last week, WBD said it had 99.6 million paying customers in streaming.
Examples of “in-front” and “pause” ads on MaxWarner Bros. Discovery
CFO Gunnar Wiedenfels said the DTC segment is beginning to scale nicely, in part due to ads.
By the end of 2023, about half of all net new subscriptions were to the advertising tier.
The snowy series was shot in Iceland and set in Alaska, he noted.
And a rugged truck thats really geared toward tough terrain was one of the early choices, he recalled.
We created custom content that was in the look and the feel of the series itself.
This episode is brought to you commercial-free by GMC Sierra.'
Ads appearing next to HBO programming are one of the biggest changes of late, Gould said.
Prior to his current role, Gould oversaw ads on Bleacher Report, the companys longtime digital sports powerhouse.
They see it more and more as a partnership, Perrette said.
