SUNDAY AM UPDATE:So much for the doldrums of August.
Twenty-two percent of those who bought tickets came because theyre a fan of Alvarez.
Cinema partnerships included immersive in-theater takeovers with custom food & beverage items, custom signage and digital lobby displays.
Archie Renaux and Cailee Spaeny in ‘Alien: Romulus’Disney
FX hosted anAlienMovie Marathon Weekend with special looks.
Angel City Brewery created Aspen Beer from theAlienfranchise, served in theaters.
And nothing says beautiful more than a limited edition of cosmetics inspired by the pic from Phoenix Rising Cosmetics.
Also, we can’t deny social media influencers’ face-hugging stunts.
The comic will drop in October timed to the post-theatrical window.
Understandable that its a New Regency-made movie, but Disney, youre still promoting it!
There were also some low-bar horror pic openings withThe First Omens $8.3M.
For Merced,Alien: Romulusis her second highest opening after 2017sTransformers: The Last Knights $44.6M.
Disney will own the No.
1 box office until Warner BrosBeetlejuice, Beetlejuicearrives on Sept. 6.
Updated weekend estimates:
1.
On the low end, that will be the 13th highest grossing movie of all-time.
Of the negative buzz that RelishMix observed were some peoples ire that Scott wasnt completing hisPrometheustrilogy.
Top 10 chart:
1.
)Coraline(Fath) 1,535 theaters, Fri$2.69M3-day$8.3M, Total$11.4M/Wk 1
6.
The biggest opening for anAlienmovie remains the 2012 Ridley Scott directed prequelPrometheusat $51M.
Fans showed up at 71% men, with 54% over 25.
The 18-34 crowd repped 54% of the audience.
Next is Marvel Studios/Disneys fourth weekend ofDeadpool & Wolverineat 3,960 locations with$27M-$29Mafter a$8.5MFriday.
At the high end, the Ryan Reynolds and Hugh Jackman pic could clear$545.7Mby Sunday.
Cume by Sunday is $96.7M.
The Focus Features movie opened to $16.8M back in February 2009, and made $82.4M stateside.
FRIDAY AM UPDATE:Alien: Romulusis off to a solid start with $6.5M previews.
Fathoms re-release ofCoralineat 1,570 theaters made $3.1M yesterday.
