These are encouraging figures for global players who are already well established in Western and European countries.
The seasoned industry boss is overseeing what Prime Video describes as continued, long-term investment in sub-Saharan Africa.
The number of Showmax originals we are producing is growing rapidly, Jury says.
Aphiwe Sithole in ‘Donkerbos.‘Showmax
The streamers most popular series to date isThe Wife, which has been viewed more than 50 million hours.
The project follows criminal family the Zulu brothers and the women they marry.
Showmax also has a strong sports presence and recently obtained rights to the English Premier League soccer games.
Gideon Khobane, director of Prime Video Africa.Marvello & Mill
Moving forward, the companys key focus will be on South Africa, Nigeria and Kenya, it says.
Amadasun says that Netflix is also licensing titles across countries such as Zimbabwe, Senegal and Zambia.
Weve been very happy with the growth weve seen in key markets.
For Prime Video, Nigeria and South Africa are the key targets for now.
Nigerian crime thrillerBlood Sistersalso was a strong series for African audiences on the streamer.
In 2019, it acquired production, content distribution and channel assets of iRoko Partners.
(Canal+ declined to contribute to this article).
Canal+ gave up the idea of making any money out of SVoD, he says.
The streamer made its 10-part anthologies seriesKizazi Moto: Generation Fire, a pan-African animation.
But Disney+ has yet to really show its hand, says Murray.
And I think its going to be limited to South Africa and Nigeria.
Africa is booming but from a very low base, Murray says.
Jury notes that its been a tough time for our South African audience across the last few years.
You cant take for granted things like credit card or internet access or reliable power, he says.
MultiChoice has learnt those lessons over the last three decades.
The issue of broadband connectivity in Africa is a huge challenge.
Because when we digitize Africa, all kinds of commercial transactions can take place.
Theres also the issue of scaling up the sectors talent pool.
According to Amadasun, the biggest areas we face challenges in are mainly in that production skills area.
But we are continuing to invest in guiding and growing and nurturing the talent pipeline.
And budgets are not as high as in other continents.
We dont want to rush the process, Khobane says.
And theres something incredibly exciting and freeing about that.
