Labour put the focus on voters, all of whom sat on their sofas heralding Keir Starmer.
Labour removed any doubt by titling its videoBallotbox.
Watch on Deadline
The deals played out in bizarre parallel realities.
By contrast, All3Medias sale was sanctioned without so much as a flicker of disapproval from UK authorities.
But All3Media has been something of a sleeping giant in recent years.
This looks about to change.
The federal model has been endorsed during three separate sales.
Three years after its inception in 2006, All3Media was acquired by Permira for 320M.
In 2014, the private equity house flipped its asset to Warner Bros.
Discovery (WBD) and Liberty Global for 550M.
Now, All3Media is worth more than double this to RedBird IMI.
If it were a tech company, it would be hailed as a unicorn.
In March 2023, WBD and Liberty Global informed Turton that they wanted to sell.
We got deep into the weeds, says a person familiar with the process.
Ultimately, the ITV deal fell apart over WBDs and Liberty Globals price.
At the pointy end of it, these things become much more about value, the source adds.
ITV declined to comment.
There are dueling narratives around whyRedBird IMI ultimately emerged victoriousjust before Christmas.
Banijay declined to comment.
Either way, Zucker argues that he got a fair price and everyone walked away from the deal happy.
RedBird IMI and Banijay had different visions for All3Media.
In his words, he wants to water the seeds of growth rather than replanting the All3Media meadow.
There is a view among those close to All3Media that this is the preferable outcome.
In a phone call with Deadline, Turton says conversations about retaining the All3 ethos were very reassuring.
The company declined to comment on 2023 earnings until its accounts are published in the coming months.
Unleashing All3Media
All3Media is a mid-ranking player when it comes to its peers in Europe and competition is intensifying.
ITV Studios laid down 103.5M forTiny Worldproducer Plimsoll Productions in 2022.
Theyve had one hand tied behind their back, surmises one well-placed source.
Still, there is a feeling at All3Media that it has missed out on opportunities.
Sources say All3Media would be open-minded about revisiting the deal, but it is not a live conversation.
Some think a Shed sale is not big enough for Zaslav to care about.
Zucker has made it clear he plans to awaken All3Media in the M&A market.
Industry sources say All3Media has held informal conversations with Nutopia, producer of Disney+ seriesLimitless with Chris Hemsworth.
Talent Retention
All3Medias structure means that retaining talent is always a priority for the company.
Theyll always go after your star striker, says one insider.
Its a great company, but its not writing editorials and trying to change minds.
Zucker offers All3Media producers the same assurances he was providingThe Telegraphduring his takeover bid for the newspaper.
All of our companies are free to pursue any stories that they think are worthwhile.
Turton also appears committed to All3Media alongside her key allies, including COO Sara Geater and CFO Angela McMullen.
Im hopeful, and have every reason to believe, that these new shareholders will help us achieve that.
