They build on the first interactive ad units put in place byAmazon Adsin 2021.
Live sports, Twitch and Freevee had already been significant ad venues for the tech giant.
Prime Video has an average monthly ad-supported reach of more than 200 million global customers, according to Amazon.
Amazon’s 2023 NewFronts presentation in New YorkSlaven Vlasic/Getty Images for Amazon
The carousel ads let viewers browse and shop multiple related products on Amazon during ad breaks on Prime Video.
The ad automatically pauses while viewers browse, automatically resuming play when ad interaction has stopped.
Pause ads have been common in streaming for several years.
Amazons take on the format serves a translucent ad when a viewer pauses a film or series.
Along with brand messages and imagery, the spot includes prompts to Add to Cart or Learn More.
The trivia ads help advertisers deliver factoids about their brand as viewers shop on Amazon.
