NBCU parent Comcast proclaimed the game as the most streamed event in U.S. history.
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Financial terms for the 2025 game were unavailable.
But sources told Deadline that Prime Video had the right of first refusal under its deal for Thursday night.
Amazon Prime Video will stream an NFL playoff game next January, the same slot where Peacock found success with a Kansas City Chiefs-Miami Dolphins contest.Mario Hommes/DeFodi Images via Getty Images
Increasingly, though, events are going online-only.
Major League Baseball two years ago reached pacts with Apple, Prime Video and Peacock for exclusive game packages.
The Wall Street Journalhad the first report on the Prime Video-NFL deal.
