With Amazons acquisition of MGM, Boxer was a key suit in getting Ben AfflecksAirinto theaters.
One innovative stunt Boxer spearheaded was Prime Premiere nights at theaters.
It was a one-night-only, once a month theatrical showing of series and movies, free to Prime Members.
Mark BoxerCourtesy
Those Prime members who visited the theater were treated to free popcorn, soda as well as a gift.
Boxer was tapped by then Amazon Head of Marketing and Distribution,Bob Berney, in September 2017.
The New York-based film industry vet was an integral part of three different theatrical distribution phases at Amazon.
As such, Boxer pioneered Amazons theatrical distribution in-house strategy, protecting theatrical windows on mid-budget and specialty fare.
Boxer handled distribution on Artisans 1999 breakout hitThe Blair Witch Project($140.5M).
