The bet largely paid off.
The big-picture headline is, it went really well for us.
That hadnt been done before.
Prime Video is placing a greater emphasis on analytics and new graphic enhancements in Season 2 of Thursday Night Football.Courtesy
Changing habits is hard.
I think we did a lot of hard work in Year 1.
Both the NFL and advertisers have been encouraged by the younger skew to the Amazon games.
Among 18-to-34s, Amazon saysTNFaveraged 2.11 million viewers, 11% better than Thursday nights in 2021.
We think really long-term about this, Stacy added.
Its the first year of an 11-year deal.
Were going to get better over time.
A Jets game in December against the Cleveland Browns, meanwhile, can be flexed.
Sam Schwartzstein, who played center on Stanfords football team, is now TNF Analytics Expert at Prime Video.
It asks, Are you keeping your team on schedule?
Are you putting yourself in a better position to score on each play?'
An alternate stream called Prime Vision with Next Gen Stats foregrounds data and analytics.
We know every single person thats watching, theyre logged in.
So thats going to be very powerful for advertisers.
Historically, you havent been able to do that on traditional broadcast, Marine said.
More ad dollars are flowing to live sports and theres nothing more premium than the NFL.
And I would say were getting more than our share.
