The ungating move is unprecedented in the U.S., though it has been tried in international markets.
Family gatherings on Thanksgiving often boost TV ratings for that days long-established menu of three NFL games.
ET kickoff is planned on Friday, November 24, the day after Thanksgiving.
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Prime Video began its long-term exclusive carriage of NFLThursday Night Footballlast year, averaging 11.3 million viewers per week.
The first contest will be held in 2023 and the venture is open-ended.
Amazon acquired rights toTNFfor $1 billion per season through 2032.
The first game will be Friday, November 24, 2023 with an expected kickoff of 3 p.m.
The participating teams will be announced when the 2023 schedule is released.
