Its the present and its the future.
Viewers are younger, more affluent and spend a lot more time with the game.
A lot of our audience wasnt even watching NFL on other services.
Amazon Prime broadcastersGetty Images
She explained that the focus has remained on the fan since then.
We didnt want to be different for the sake of being different.
We needed to create a broadcast that worked.
[Thats] not always easy on streaming, you needed to find it easily.
Then we added alternate broadcasts and prime vision with data overlays.
But its all about the fan.
Now, Amazon has ambitious plans to further tap into the booming market.
What can provide the most accessibility possible?
He also referred to the NBAs launch of a streaming service in Brazil this year.
We can add scale, and provide ads for individual viewers.
Two sports legends-turned-pundits gave their personal experience of moving away from legacy media broadcasting to the streaming platforms.
The biggest fear is, this is not normally how I watch the game.
It takes your viewing experience to a whole new level.
I nerded out when I saw it.
I would have loved to have had this growing up.
Will I understand it?
you’re able to feel, get feedback on the spot, there are so many important aspects.
