But the mood music has now changed.

Channel 4 insiders argue Katz was simply being realistic.

All this could change in the coming months.

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We were asking them what they were going to do about it.

Sources speculate that she will now at the least see out the redundancy plan.

McVay, along with several producer sources, suggests the plan will likely place commissioners in the firing line.

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My members have often complained that Channel 4 has too many commissioners, says McVay.

Efficiency while keeping the right people isnt a bad thing in any business.

One former Channel 4 employee predicts the merging of some commissioning departments could be incoming.

This should have happened years ago, says this source.

Businesses have to make harsh decisions in these times and Channel 4 is a business, not a charity.

If its not cyclical but structural then that is a real problem.

She says the plan shows that levelling up and going digital are still the priority for Channel 4.

The media industry these days requires lower overheads, she adds.

Channel 4 should be commended for trying to get close to a sustainable size.

Pain is likely incoming, but the process of rebuilding these crucial relationships has begun.