Theres real value they see in this space, he said.
Apple, meanwhile, is really just getting going, the CEO said.
They had been operating on a slightly smaller level, and now theyre in business with major filmmakers.
“Killers of the Flower Moon"Paramount Pictures /Courtesy Everett Collection
Theyve got three huge releases over the next five months, meaningKillers of the Flower Moon,NapoleonandArgylle.
New film releases have been proven assets for customer acquisition and viewer engagement.
Discovery and Disney both incurred backlash and have since backtracked, shifting more weight to theatrical.
Its not something that we favor, by any stretch, Gamble said of day-and-date.
Its clearly something that has been tested and, quite frankly, it didnt work.
Our studio partners recognize that.
And theres no real indication of moving back in that direction.
Five Nights at Freddyswas somewhat of a unique circumstance, Gamble said.
Nobody thought that this was going to become the Gen Z phenomenon that it became.
Flexibility on windowing has helped ease concerns about the need for day-and-date, Gamble added.
Thats a significant change from the previously rigid stance on two-and-a-half-month windows for theatrical runs.
Were still in a waiting game to see how the schedule plays out, he said.
