The peak TV era may be over, but free, ad-supported streaming television is continuing to boom.
The result could be improved financial results and a better experience for viewers.
Things that have a beginning, middle and end help keep audiences tuned in, Florence said.
Free, ad-supported streaming television [FAST] channels are driving overall viewership.scyther5/Getty Images
I dont think everything can last with 1,500 channels, she added, given the ever-rising bar for execution.
Platforms, among them smart-TV makers and connected-TV distributors are really taking a hard look at their FAST lineups.
The 1,500 to 1,600 channel level of todays marketplace will likely drop to 1,000, he predicted.
Because its no longer going to be cost-efficient to maintain and launch channels.
Today, Blue Ant works closely with distributors on the launch and operation of channels, he said.
Understanding the needs and tendencies of each one is crucial.
