Yeah, yeah, thats about where tracking saw it.
But we need to finally come clear and say it.
Theres not even a theme park or a cruise ship to further exploit these movies.
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Sam Rockwell and Bryce Dallas Howard in ‘Argylle’Peter Mountain/Universal
In the cases ofNapoleonandKillers of the Flower Moon,theres a small transactional home entertainment window.
Watch on Deadline
How does Apple get away with not being dinged?
On one hand, theres something to be thankful for on behalf ofexhibitionthat the streamer is embracing wide theatrical.

Napoleon really doesn’t want to hear anything about losses at the box office.Sony Pictures
We certainly dont want Apple to abandon theatrical.
However, how long can this reign of $150M-$200M under-grossing movies continue for the streamer?
Will Apple ultimately belt-tighten after this string of uber expensive movies?
Who makes an R-rated $200M movie?
Because at the end of the day, every corporation wants to profit.
I understand Cape Canaveral was rebuilt for the $100M Apple pick-up.
Thats quite a luxe spend, a feat up there with installing faux cornfields in Australia on aSupermanmovie.
However, the massive $165M loss hangs on Apple.
But at the end of the day, production cost is the problem.
For foreign exhibition, their share is a win.
But the drops of blood are on the accounting ledger for Apple.
Are these movies spurring Apple consumers to buy Apple products?
Because I think that the products were selling themselves just fine before this content spending came along.
Hello, Amazon just laid off hundreds in its Prime Video and MGM divisions.
Remember the Jason Ropell and Ted Hope administration in Amazon movies division?
with such 2x Oscar winners likeManchester by the Sea.
The point is: Dont tell me tech companies dont look at bottom lines.
Chances are, Uni isnt going to collect that.
Why did Universal get involved withArgylle?
I understand that Uni Boss Donna Langley wanted to get into future business with Vaughn.
All these Apple distribution deals work differently.
WithArgylle,Vaughn arguably clocks the lowest CinemaScore of his career to date.
More under the hood onArgylle: Mostly guy-leaning here at 52% to females 48%.
Men over 25 at 40% were the majority who bought tickets and gaveArgyllea 73% grade.
Women over 25 at 38% followed and graded the PG-13 action movie at 78%.
AMC Lincoln Square in NYC is the highest-grossing cinema in the nation through Saturday with $68K.
Maybe this $200M conveyor belt for niche demo movies never stops.
As one industry financial analyst told me recently: Apple market cap is $2.87 trillion.
If the stock moves 0.007% or about 1.3 cents, that covers a $200M production.
Fathom Events fourth season ofThe Chosenshot up from the No.
The chart is updated with Sunday figures.
)The Chosen(Fath) 2,248 theaters Fri $1.75M, Sat.
$2.4M Sun $1.8M 3-day$6M/Total$7.4M/Wk 1
3.
Reviewers at 34% on Rotten Tomatoes already are screaming dont go.
Episodes 4-6 hit on February 15, while episodes 7-8 debut in theaters February 29.
Illumination/UniversalsMigrationat 2,970 theaters ends Week 6 with $6M, and a $102M running stateside cume.