Last year was hard for the entire media sector.
(Watch a trailer for the new series above.)
The first twoUnicornepisodes premiere May 4 on linear and will stream on HBO Max the next day.
They understand strong brands, Ouweleen said.
Theyre surprised at our strength.
It looks on the surface like its a niche thing, but its not, its mass.
Animation takes two years and hundreds of people.
Its still hand-made, though obviously we have digital tools.
… Our stuff takes longer to make, but also airs forever.
So, its been an education on both sides.
So, theyre very bullish.
Still, Ouweleen sees 2022 as the peak of the competitive free-for-all.
Now, I feel theres been a correction, he said.
The animation bubble hasnt burst but its certainly calmed down a little bit.
Were not having problems seeing projects or talent.
Ouweleen invoked a cornerstone series as an example.
The benefit that weve had is, we can use linear and use Max over seasons to build fandom.
Sometimes, he added, the results can be completely unexpected.
Its title-dependent and I cant make heads or tails of it!
But we were a third adult, and without kids.
And thats why we launched Adult Swim.
