Chuckle all you want about the last Blockbuster and its be kind, rewind smiley-face stickers.
Now, it is very divergent.
Now, with all of their different asset mixes and objectives, studios are all doing something different.

A UK gala screening of “The Woman King” last OctoberDave J Hogan/Getty Images
Its been very fluid.
Total SVOD revenue hit $30.3 billion last year, according to the DEG.
Apart from showing up atRedboxkiosks, though, the film has yet to become available for rental.

This is not a new idea that Im articulating.
Its been the premise of the business for a century.
Does that seem like a reasonable trade to you?
If I were a participant, Id be furious about that.
Everybody suddenly thought that was a good business practice, Rouhana said.
Nobody thought to look at the numbers.
With more and more SVOD services, the value of VOD still comes into play, the exec says.
He hopes a four-to-six-week window before SVOD will become more common.
The competitive environment is so much more complicated than it used to be, he said.