Prime Videoexecutives arent prepared to guarantee a ratings bonanza with the firstNFLgame onBlack Friday.
They mainly hope it succeeds in seeding a new annual pop culture event on the day after Thanksgiving.
Asked about Amazons expectation for viewership, Marine said he wouldnt want to speculate.
New York Jets and Miami DolphinsGetty
Its a new window.
Nevertheless, he continued, Were optimistic because people are home.
I expect it to grow year after year.
The company and league are approaching Friday as the start of building a decade-plus-long franchise, Marine said.
(CBS, NBC and Fox retain rights to the three Thanksgiving Day games.)
In terms of blending shopping and sports, he added, who better than Amazon?
Marine said the Black Friday opportunity is a big deal for us.
Were putting everything behind this.
Were going to embrace the day.
ET at Met Life Stadium in East Rutherford, NJ.
It also offers opportunities to heighten engagement.
Along with ad targeting, the digital opportunities include alternate telecasts, data-driven analytics and product integrations.
Thanksgiving Day has for decades seen games hosted by the Detroit Lions and Dallas Cowboys.
I cant wait for them to do that every year.
That was fun.'
