Game 1 of the NHLStanley Cup Finalis Saturday night between the Las Vegas Golden Knights and Florida Panthers.
Hockey has drawn similarly healthy playoff tune-in.
The ratings momentum has helped scatteradvertisingsales, with Disney and WBD continuing to write business right through the action.
The Miami Heat and Denver Nuggets are playing for the NBA title as the Florida Panthers and Vegas Golden Knights battle to hoist the Stanley Cup.Getty Images
While the near-term boost in advertising is a plus, larger financial decisions loom for both companies.
Hockey is in a comparatively more settled place.
On WBDs May earnings call, Zaslav was asked again for his NBA outlook.
We produce that content for [Amazon CEO] Andy Jassy, Zaslav said of UK soccer.
They promote to us, we promote to them.
And the economics of that deal were very favorable for us.
