New data provided to Deadline byTubular Labsshows the logic behind the scheduling move.
The overlap was even smaller for Disney+ and ABC, at 9%.
For ABC viewers, duplication with Peacock was 41%; for CBS, it was 32%.
A look at the overlap of October 2023 viewership of YouTube content belonging to broadcast networks and corporate-sibling streaming platforms.Courtesy
Marvel,The MandalorianandAndor.
(FX and Freeform numbers were not counted.)Ms.
For now, at least, traditional TV remains securely in the fold.
TV networks, Iger explained can be operated in partnership with streaming services.
Theyre a means of aggregating audience and amortizing costs, of basically reaching more and different people.
