Banijayis in the driving seat to buyAll3Media, Deadline understands.
Others aside from Banijay are said to remain in the process.
While there were initially question marks over whether the France-headquartered powerhouse would bid, the outfits interest has grown.
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We are very active in M&A but we never pay crazy prices, Bassetti toldThe Timeslast year.
According to Reuters, North Road withdrew after submitting a bid and is no longer in the process.
Julian Bellamy, CEO ofITVStudios, told Content London that there is no change to its position on All3Media.
JPMorgan has been advising WBD and Liberty Global on the sale.
Banijay, WBD, All3Media, and North Road declined to comment.
Liberty Global did not respond to a request for comment by press time.
