Those are remarkable Sunday holds and the head spins thinking of the second weekend hold here.
DisneysHaunted Mansionin industry estimates (not studio) was buzzed to be around $30M.
2, however, its a spectacular marketplace.
‘Barbie’ & ‘Oppenheimer’Warner Bros./Universal
Maybe this means we make less streaming movies and more theatrical.
Others believe in their bones this Greta Gerwing-directed, Margot Robbie-Ryan Gosling combo is destined for$160M.
Warners isnt a studio to get over their skis in estimates.
SOUND OF FREEDOM, Jim Caviezel, 2022. © Amazon Prime Video / Courtesy Everett CollectionEverett
That pics first day/previews was also $33M.
However, it had a $31.3M Saturday for what turned out to be an $88.4M opening.
Barbieclocked 12.8M admissions, which is the highest non-MCU/fresh IP film to open since EntTellgience began monitoring.
OnlyDoctor Strange in the Multiverse of MadnessandSpider-Man: No Way Homeare ahead of it.
Oppenheimerhad 5.8M admissions, which EntTelligence says is a record-breaker in the firms post pandemic era.
It is the most attendees for an R-rated opening, surpassingJohn Wick: Chapter 4s 5.2M.
Exclaimed Jeff Goldstein, Warner Bros.
Domestic Distribution President, We had everybody from Halifax, VA to Honolulu.
Barbiecost a net of $128M before P&A, whileOppenheimercost around $100M.
Average ticket price forBarbiewas $12.65, whileOppenheimerwent for $13.65.
In fact, it was a Warner Bros-Universal fight as well.
However, Nolan was in the No.
That battle wasDark Knight($158.4M opening) versusMamma Mia!($27.7M).
Arguments could be made thatBarbieraisedOppenheimers boat.
Sequels second Saturday business of $7.8M was up over Fridays $5.5M by +40%.
Theres been some scuttlebucket out there as to whyMissiondidnt go in the first weekend of July.
Deadline is callingMissionin 3rd place at the box office.
The industry average estimate forSound of Freedomis$19M.
There is no way a handful of mom and pop theaters which went unmonitored by Comscore collected $1M.
Weve asked Angel Studios to show us where the extra $1M is coming from.
A look at theBarbenheimersensation this weekend at theaters.
are you going fitted to see#Oppenheimer?
2 of us dressed for Barbie and 2 of us dressed up for Oppenheimer .
I also love my Oppenheimer outfit so much.
It was a truly historic weekend and continues the positive box office momentum of 2023.
More importantly, it proves once again that America loves going to the movies to see great films.
People recognized that something special was happening and they wanted to be a part of it.
The chart:
1.
Thats with Warner Bros.Barbieand UniversalsOppenheimerlighting up an estimated$308M+overall three-day.
But industry calculations believe its well more than$161M.
Both movies get solid A CinemaScores.
Already, there are whispers thatDune: Part Twois moving off its first weekend in November release date.
If that happens, it will leave an enormous crater in the pre-holiday schedule.
Why ruin a good thing?
It was an old internet marketing tactic made anew, giving early fans an ownership of the movie.
Seriously, this is absolute ecstasy for any Hollywood studio marketing exec.
They tee it up and it just takes off.
Females under 25 on CinemaScore (at 26%) giveBarbiean A+.
Largest demo was 18-24 year olds at 27%.
The AMC Burbank isBarbies top hub in the nation with $194K so far, including previews.
Zaslavs conglom power promo plan forBarbiewas themed around Barbie in the Real World.
There was aSummer Baking Championshipon Food web connection which had a Barbie-themed competition segment on June 16.
70MM prints, another format of choice for Nolan those venues are sold out, I hear.
PostTrak still high at 93% positive and a 74% definite recommend.
Guy-leaning here at 64%, and the 18-24 year olds are the biggest demo at 33%.
Pics best theater in the country is Hollywoods TCL Chinese Theatre with $153K, including previews so far.
)Barbie(WB) 4,243 theaters, Fri $70.5M, 3-day $150M/Wk 1
2.
)Oppenheimer(Uni) 3,610 theaters Fri $33M, 3-day $77M/Wk 1
3.
That would beat the 3-day ofSuper Mario Bros $146.3M.
Some rivals see higher like $165M-$170M but its still early and everyone is getting excited.
Remember, female skewing movies are very front-loaded (remember a movie calledTwilight?).
Thats higher thanIndiana Jones and the Dial of Destinys $60.3M start.
Do your math, the two titles are fueling $225M alone this weekend.
Friday is looking like $6.6M.
Its a great weekend for the house of Zaslav in the wake ofThe Flashstumbling last month.
Meanwhile, Universal saysOppenheimerdid$10.5Mat 3,150 theaters.
Even if you take those out, Thursdays$21.2Mare still the best of 2023.
In all, Thursday previews were booked at 3,400 locations.
82% were general audiences, with 11% kids under 12 and parents repping 7%.
A massive 71% female.
Parents gave it 412 stars, with moms showing up at 79%.
Kids under 12 gave the same grade, with 88% girls under 12 giving pic a 92%.
However, preview math isnt dollar-for-dollar in 3-day projections.
Guys dominated overall at 65%.
Note thatIndylaunched on a Friday, whileMissionwas a Wednesday.
Sony/BlumhousesInsidious: The Red Doorends Week 2 with$19.4Mand running total of$64.4M.
Thursday was $1.2M at 3,188, -21% from Wednesday.
Again, these numbers could fluctuate by morning.
3having grossed $17.5M on its Thursday night (which included $400K Imax showtimes on Wednesday).
Critics love both films withBarbieat 89% certified fresh andOppenheimerat 93% certified fresh.
Back out Thursday and Friday grossed $14.2M with Saturday up 23% with $17.5M.
A fun weekend is in store.
