The BBC inserted a brief paragraph into its social media rules to cover non-news stars like Lineker.

Gary was never going to not honor his contract.

A BBC News insider said managers have repeatedly been warned about holes in social media rules.

Gary Lineker

Gary LinekerGetty

But they just carried on, the person said.

One more impartiality f***k up and thats him [done], said one person.

A second source added: Hes mishandled it terribly.

Tracker; Matlock

Lord Sugar, face of ‘The Apprentice UK’

Lineker 1 BBC 0, Tim Davie own goal.

Davie acted quickly today after returning from Washington DC over the weekend, but his trip overseas complicated matters.

There was lots of territorialism and that could continue.

Others said the presence of Richard Sharp, the BBC Chairman, had complicated the Lineker crisis.

The BBC board, chaired by Sharp, welcomed Davies new social media review.

Impartiality is a cornerstone of the BBC, it said.