This has stunted the chances of low-fi, low-budget comedies such as BBC3sThis Countryfrom cutting through, he added.
Comedy was always closer to an entertainment budget and now its closer to a drama budget.
You dont necessarily have that two-tier system anymore.

Phoebe Waller-Bridge in ‘Fleabag’BBC
A gradual evolution added to inflation means the money doesnt goes far in comedy.
The difference withFleabagcompared with others none of which he name-checked is Fleabagis very, very funny.
The way we consume comedy is evolving, saidITVHead of Comedy Nana Hughes.

The way young people are looking at and discovering comedy.
The tone is less cynical but its very hard to be funny.
We have to be less offensive and very sensitive to everyone so that therefore stifles comedy.
Its finding the right place to land jokes without being scared alqwys comes back to risk.
Do we lose the audience if we go hard like Ricky [Gervais]?