Through Wednesday, its at $324Minternational box officeand $509M worldwide.
All told thus far, the series has grossed $2.328B, the No .2 highest-grossing DWA franchise behindShrek.
If youre not doing that, we dont think audiences come.
‘Kung Fu Panda 4’Universal Pictures/Everett Collection
Cohn adds: You cannot ignore the Jack Black factor.
And, she says, we had the right filmmaker.
Still audiences have become more discerning over the years, so what keeps people coming back to thePandamovies?
Jack Black poses at the ‘Kung Fu Panda 4’ Australian Premiere (Photo: WireImage)
Thats how we approach it.
Are there plans for more?
One of the key elements this time around was also the staggered release pattern internationally.
Additionally, there was a custom trailer featuring Po in a desert landscape forDune: Part Two.
All trailer content has received over 400 million views.
The campaign tripled down on Super Bowl Sunday with three spots during pre-game, post-game and the surprise overtime.
Keep Calm & Po pause ads launched across Max, Peacock, DirecTV, Kargo and Paramount+ in February.
The campaign also invited audiences to become the next Dragon Warrior through interactive digital activations.
In late February, Roblox players interacted with Po in a bespoke custom game, which became the No.
Star power was also key to an extensive publicity tour.
Additionally, the film received significant support from NBCUniversals Symphony program and theme park activations.
Comcast, Universal Pictures and DWA also partnered with the Philadelphia Chinese Development Corporation.
International marketing highlights included high-impact placements across linear, out-of-home and experiential opportunities.
In Germany,Lets Dance, the No.
In Mexico, a custom AR spot ran during the live Super Bowl broadcast on February 11.
This placement was seen by more than 2.8M viewers.
