The octet of broadcasters will co-produce eight TV series a year and the initial agreement lasts three years.
The New8 will meet four times a year and submit several projects as potentials.
We have proven examples from former years that this can work, she added.
L to R: Hans-Jørgen Osnes (NRK), Elly Vervloet (VRT), Simone Emmelius (ZDF), Anna Cronemann (SVT) and moderator Jon Ola Sand at the launch of New8 in Rome.
This isnt going to be another Europudding.
This is so important for younger audiences, said Elly Vervloet, an international drama executive at VRT.
Its a win win.
L to R: Anna Croneman, Head of Drama SVT, Jarmo Lampela, Head of Drama YLE, Ase Marie Bendiksen, Head of International Content Sales NRK, Frederieke Leeflang, Chairman of the Board NPO, Nadine Bilke, Program Director ZDF, Henriette Marienlund, Head of Drama DR, Birgir Sigfùsson, Head of media and production RÙV, Lieven Vermaele, Director of Partnership and Operation VRT.
