Owners/employers feel the need to protect their businesses, their profitability, even though neither is generally at risk.
Strikers often feel they are treated with disrespect which makes the fight more than simply about fair wages.
Every action that brought us to this impasse was at the behest of the companies not the talent.
A SAG-AFTRA picket line in New YorkAlexi Rosenfeld/Getty Images
In the WGA andSAG-AFTRAshutdowns, the word existential has been used and seems aptly applied.
Not even sure it makes anyone feel better.
Better than emotion is fortitude and rationality, finding incremental ways to reach a satisfactory agreement.
Bill MechanicGetty
Clearly were in a divisive era, where politics, justice and many other things are viewed from extremes.
The pendulum never stops in the middle, because the middle today is viewed with contempt.
You feed the ones who feed you, not the ones who take food off the table.
Its not the same thing.
In fact, not doing so is self-defeating.
Ultimately, to the degree possible, you want as much as possible to reverse that equation.
Make them a service of choice.
We have enough product to outlast the strike.
The strike allows us to increase our profits.
No one will notice.
The AMPTP streaming ventures will be ravaged without product.
Cord-cutting will be devastating and billions of dollars will be lost in Wall Street evaluations.
The financial gives in settling the strike are insignificant in comparison.
Warner Bros Discovery just experienced its first read windfall since the merger withBarbie, but what happens next?
A sequel to cash in?
Maybe likely, but its not coming quickly.
No writer is at work, no actors have agreed to appear.
Nothing is on the vista.
Thats bad in todays business world for Warner Bros Discovery.
Comcast should be reveling in the success ofOppenheimer, a creative achievement in our dont take a risk environment.
Maybe theguildsshould divide and conquer as well by negotiating interim agreements with non-AMPTP companies.
Same as the DGA settlement put pressure on this one.
Making a film or show for someone supporting your interests is not heretical.
Its as supportive as walking the picket line and maybe more impactful.
Dont do one or the other.
