That was a dry spell, led by CrunchyRollsDragon Ball Super: Super Hero($21.1M).
If its heavy rains, no one is going out.Blue Beetleis currently overperforming in LA.
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Seriously, this weekend could have seen the subtraction ofBlue Beetlebecause ofthe SAG-AFTRA strike.
‘Blue Beetle’ and ‘Strays’Warner Bros./Universal Pictures
Warner Bros. kept the movie on track and the marketplace is $25M richer.
Why the under-delivery here onBlue Beetle?
Even at $30M, that isnt a big enough start for this $104M production.
‘Blue Beetle’ hits theaters August 18Warner Bros.
The movie gets a B+ CinemaScore overall, which explains it all.
Under 18 on CinemaScore gave it an A.
Why wasnt this movie even strutted at San Diego Comic-Con?
There was buzz that Warners had Hall H cobooked with Legendary for aBlue Beetle-Dune: Part Twocombo.
Heck, the social media reach ofThe Flashwas higher at 670.5M.
Hence, the larger set of DC fans arent rushing to these movies as must-sees.
Kids under 12 love it at 99% positive and a 61% must-see-right-away.
Dude-skewing at 66%, with 58% between 18-34.
Adam Arons AMC Burbank is the top-grossing theater in the nation for the DC pic with $91K currently.
AMC Disney Springs Orlando.
The availability of actors and late night talk shows could have certainly raised the profile ofStrays.
However, the marketing campaign and the positioning of the movie was off.
That alone would have helped sell the message that this talking animal movie is for adults, not kids.
Even the trailer appeared kid-friendly.
Stars would have helped break up the whole look of this film, which screams family.
But not this time.
What works, comedy-wise, on the big-screen?
It did$170Klast night for an estimated$461Kopening at 1,317 theaters.
At the last minute, the indie pic got a SAG-AFTRA interim agreement to have its cast promote.
Pic wasnt received well by critics at 27% Rotten, nor moviegoers on RT at 40%.
Best results were in the South and Midwest.
The iPic in Atlanta was the highest- grossing theater so far in the U.S. with close to $2K.
The R-rated sci-fi drama is based on the M.T.
Anderson novel and is produced by Plan B and Annapurna.
Pic made its world premiere at Sundance back in January.
The pic is 70% on Rotten Tomatoes with critics and 50% with audiences.
The chart fully updated with Sunday figures
1.
Remember thatBlue Beetlehas all the PLFs, Imax and premium upcharges working in its favor.
On the high end,Barbiegets to$566.7Mby EOD Sunday.
Blue Beetlehas an audience score on RT of 93%, whileStraysisnt currently registering one.
Enthusiasts argue that its about time the genre takes bold strides, pushing boundaries and redefining comedic tastes.
Snarks question the nuances, debating whether its genuine innovation or just a fleeting experiment.
Regardless of its ultimate place amidst comedies,Strayshas sparked a passionate debate.
The Angel Manuel Soto directed movie is expected to take No.
The Christopher Nolan-directed 3-hour drama looks to do another $12M.
