But theres the deal: There were three wide releases this weekend three.
Why am I picking on these two little guys?
Now, both titles open and theyre putting up box office thats akin to opening in a strike-laden marketplace.
Kingsley Ben-Adir as “Bob Marley”, Anna-Sharé Blake as “Judy Mowatt”, Lashana Lynch as “Rita Marley”, and Naomi Cowan as “Marcia Griffiths”Paramount
Which begs the question of how much oomph was put behind them.
Theres something else going on withOrdinary Angels.Why didJesus Revolutionrally to a $15M opening, and not this?
It had Jesus in the title.
Sony
In the case ofDrive-Away Dolls, Focus cut a fun trailer.
And they chose a good date with a vacancy on the calendar.
The $25M production is going to make more profit than the Culver Citys lot beaten-downMadame Web.
Through yesterday, global is already at$101.1M($39.7M overseas, $61.4M domestic).
Thats a great piece of counterprogramming business in a struggling marketplace.
Im told that some of the fanboys here were also customers of SonysMadame Weblast weekend.
ComScore/Screen Engine PostTrak audiences gave it an 84% positive and a 68% definite recommend.
AMC Burbank is the highest grossing theater so far with a near$19Ksince Thursday.
Thank God for Crunchyroll during depressed times at the box office; they can fill the void.
However, the overall box office stands at$64M, -32% from a year ago.
March couldnt get here any faster withDune Part Two.
Right now a$2.3MFriday is yielding a$6.5Mresult in third place.
Wheres the seat fillers?
Shell stand at$35Mby Sunday.
Still, bothMarvelsandMorbiuslook like crowdpleasers next toMadame Webrespectively at $84.5M and $73.8M domestic finals.
Lets not put lipstick on this.
The theatrical business cant afford cookie-cutter any more.
A $50M opening wouldnt be shocking.
That was boosted, in standard Sony/Crunchyroll fashion, by PLFs and Imax.
In sum, its not a movie.
2021sDemon Slayermovie posted $3.8M in previews.
Lionsgate/Kingdom Storys faith-based Hilary Swank dramaOrdinary Angelssaw$285Koff previews that began at 6PM.
Despite a NYC premiere and reviews at 68% fresh on Rotten Tomatoes it has none.
So much, that the distributor isnt reporting preview grosses today.
How is that possible?
Margaret Qualley, Beanie Feldstein, Geraldine Viswanathan and Matt Damon=hip.
Thats a challenging trend to buck.
Thats 25% ahead ofRocketmanthrough nine days, and that movie ended its domestic run at $96.3M.
Sony/MarvelsMadame Webeased 9% on Thursday with$786Kat 4,013 ending its nine-day run with$29.4M.
That would be mindboggling.
