Allen, who got his start in stand-up comedy, offered frequently unfiltered commentary throughout the event.
Measurement, a familiar topic during upfront season, was one of Allens first targets.
He derided Nielsens methods of counting viewers as fraudulent, noting he is in litigation against the company.
Allen Media Group CEO Byron AllenGreg Doherty/Getty Images for Allen Media Group / Byron Allen
This effort is needed now more than ever.
Free is Americas favorite word, he explained.
Allen said nine of the 11 court shows in production for the fall belong to his companyssyndicationstable.
This is an important space, Allen said, because legal is a billion-dollar ad category.
Did you slip and fall?
Were you exposed to asbestos?'
It has been one of the greatest gifts ever, Allen said.
Thank you, WarnerMedia, for those unbelievable executives.
Three judges with shows at AMG Eboni K. Williams, Marilyn Milian and Greg Mathis all took bows.
Allen noted he had signed Mathis after Warner Bros canceled his show after 24 years on the air.
Allens company, by contrast, is one of the few entities that understand daytime eyeballs, she said.
