EXCLUSIVE:CBSis getting a head start on boosting the profile of its newJustin Hartleydrama, now namedTracker.
Previously known asThe Never Game, the series is scheduled to air during the 2023-24 broadcast season.
But the networksmarketingdepartment under PresidentMike Bensonplans to kick off the dramas promotional campaign this Thursday during March Madness.
Watch a preview below.
The networkordered it to series in December2022.
Robin Weigert, Abby McEnany, Eric Graise and Fiona Rene also star.
The series is based on the bestselling novelThe Never Gameby Jeffery Deaver.
We are creating what I think is more of a story-driven marketing campaign.
In the spirit of the show, we leave a popcorn trail for the audience to follow.
Bensons team employed a similar strategy with itssuper early promo spots for Super Bowl LVIII.
We really want our audience to know its a CBS event, Benson explained.
Just like you might do with Olympics.
We love our relationship with the NFL, and we are super excited for next year.
We cant wait for it.
Why not lean into it for an entire year?
Trackeris produced by 20th Television.
Olin directed the pilot from a script written by Winters.
