CBS SportsCEODavid Bersonrejects the notion that the companys agreement to produce twoChristmas DayNFLgames forNetflixis tantamount to aiding the enemy.
I firmly believe that.
Were still the home of the AFC.
NFL games on Netflix in 2024 will be produced by CBSGetty Images
We have half the games on Sunday afternoons.
We have 100 games.
Theyre doing two games on one day.
And if it generates more interest, great.
As for us deciding to do that, the NFL and Netflix are longstanding partners.
We have great relationships with both of them.
This is not new, Berson said.
A similar path to self-determination certainly seems feasible for Netflix given its financial position.
For now, Berson sees an array of benefits for CBS beyond the producing fee.
Theres ad inventory there for those four, Berson explained.
Were going to have promotional opportunities during the games themselves.
And we have a larger advertising relationship with Netflix that comes into play here too.
Theres no doubt that its a win-win deal.
Were benefiting financially and strategically from doing this.
It works really well for both parties.
