Spikes who relaunched the company out of bankruptcy in 2022 wants to start a beta trial this coming summer.
He spoke at SXSW after the premiere of the MutaAli directed documentaryMoviePass, MovieCrashearlier today.
Spikes co-founded the company, which was then acquired by Ted Farnsworth and Mitch Lowe.
MoviePass
They ejected him and ran it into the ground with too-good-to-be-true ticket offers.
People, at certain price point, will see [films] even if they have really bad reviews.
If things are at the right subscription price, the right value proposition.
Thats what the [exhibition] industry is starting to see, Spikes said.
His advertising strategy came from video.
Weve always looked at how cinema can compete against its video cousin.
Its video cousin has three business models, TVOD, SVOD and AVOD (ad supported).
We believe there is a world where you’re free to actually go to the movies for free.
There is advertising that loves partnering.
I am going to use an extreme example.
We know its going to happen.
And the brands know it because its a very effective sell through.
