This level of ad fall was only deeper in the 2008 recession.

Mahon stressed that Channel 4 wont be depending on state subsidies.

There will, however, be no handbrake turn on existing strategy, Cheshire said.

‘Gogglebox’

‘Gogglebox’Channel 4/Studio Lambert

They might come back.

We are still looking at whether they return.

I wouldnt expectGoggleboxto go anywhere else.

Alex Mahon

Alex Mahon (left) and Ian CheshireKarwai Tang/WireImage / In Pictures Ltd./Corbis via Getty Images

Its a classic Channel 4 show but also everyone will always want great shows.

She said there is lots of speculation about her departure, adding intriguingly: Most of which is untrue.

I will stay as long as Im relevant to the business, she added.

I dont think anyone is relevant to the Channel 4 business forever though.

Mahon stressed that she has no control over exec pay, which is tied to performance.

He denies all allegations and says all relationships were consensual.