It wasnt the kind of splash that Chip andJoanna Gaineswere looking to make.
It was so funny.
I thought nobody would care.

Chip and Joanna GainesNathan Congleton/NBCUniversal via Getty Images
Oh, but they did.
Almost overnight, the images went viral and were picked up by publications like People magazine.
My friends started texting screenshots of me in that swimsuit, says Joanna.

Chip and Joanna GainesNathan Congleton/NBC/NBCU Photo Bank via Getty Images
And I was like, Oh, OK.
I dont know if that is something you ever get used to.
We feel like were pretty normal people from Waco.
But normal people in Texas dont usually turn a simple passion of flipping homes into a multi-million-dollar empire.
In just nine years, the couple went from hosting HGTVsFixer Upperto partnering with Warner Bros.
Discovery to launch theMagnolia Networkin 2022.
So, if were disruptive, its because we are completely original and completely authentic.
Its become its own tagline or sales pitch: Oh, wait until you meet this couple!
And then all the things that preceded them are exactly what they are trying to replicate.
Were just being ourselves.
The humility runs strong in these effervescent entrepreneurs, especially in light of the decision by Warner Bros. We were just like, what?
To be withThe Sopranosand, uh, is itThe Least of Us?
The Last of Us, responds his wife.
We areThe Least of Us.
Yeah, we feel like the least of us, laughs Chip.
We feel like a fly on an elephants rear end.
How do we show people relatable content thats still super-inspirational and helpful for the viewers?
In other words, you dont always have to go big to make a splash.