The firm also assists indie distributors with their in-theater marketing support.
The Hanger launched in October of 2020 seeing 3,700 digital assets downloaded on its platform in that year.
That surged to north of 103K in 2021, and 226K-plus in 2022.
Left to right: Mike Polydoros and Will Preuss.Paper Airplane
This year looks to surpass that number as over 170,000 assets have been downloaded already.
Over 7K assets were utilized by exhibitors of all sizes in support of the initiative.
It is truly remarkable.
This helps us guide our clients to seed their materials more efficiently.
We have also seen a tremendous increase in usage, with over 1,000 assets a day being downloaded.
The Hanger has greatly improved the flow of studio content and materials to exhibitors.
Today, digital marketing means personalization at scale, said Adam Cassels, VP Global Marketing at Cinionic.
PaperAirplanes unified platform & industry expertise has allowed us deliver multiple, localized co-branded promotions in several countries.
PaperAirplane recently completed an equity buyback from their former JV partner and is now completely self-owned.
