Remember these arent teenagers playing an elaborate prank!
exclaimed Rivkin in a drum thats been beaten by theMPAsince the days of the orgs forefather Jack Valenti.
Nothing to pirate there!
NATO chief Charles RivkinGetty Images
On the plus side, at least CinemaCon doesnt zip up attendees phones ala a Disney premiere.
To the contrary: it protects them, too.
He championed that site-blocking reduces traffic on piracy sites.
Simply put, this is a powerful tool to defend what our filmmakers create and what reaches your theaters.
Imagine if those viewers couldnt find pirated versions of films through a basic internet search.
If we had site-blocking in place, we wouldnt have to imagine it.
Wed have another tool to make that real.
Rivkin poured water on any notion that site-blocking gets in the way of free speech.
Rivkin summed up, The MPA is leading this charge in Washington.
And we need the voices of theater owners your voices right by our side.
Because this action will be good for all of us: Content creators.
