CouldSuper BowlLVIII be the most-watched ever?
Thats also the second most-watched TV program in history.
And, possibly,Taylor Swift.
Kansas City Chiefs and the San Francisco 49ersGetty Images
No matter what happens, we can expect the Super Bowl to put up an impressive audience.
The only program to beat it?
The Apollo 11 moon landing in 1969, which was watched by upwards of 150M people.
David Eulitt/Getty Images
So far, no other program has even come close to touching that record.
See below for the viewership managed by each of the Top 25 TV programs of all time.
Across all games, the regular season averaged 17.9M viewers on linear and digital platforms.
The most-watched game of the season was the Commanders-Cowboys on Thanksgiving Day with more than 40M tuning in.
Among the under 35 crowd, viewership was the highest its been since 2019.
It wasnt just the regular season that secured strong audiences.
The NFC Championship also saw its best audience since 2012 with around 57M viewers.
The NFL also set a streaming record with the Chiefs-Dolphins Wild Card game, which was exclusive to Peacock.
Its now considered themost-streamed live eventever in the U.S. More on that later, but it certainly doesnt hurt to have all these familiar faces on screen.
If it does, that would put it easily at the top.
Contrary to popular belief, the NFL hasnotdedicated much time to showing Swift on screen at Chiefs games.
For the AFC Championship, the pop starwas only shownfor a mere 44 seconds of the entire game.
However, there is no denying her impact on, well, everything lately.
Whats particularly interesting is that several of the games shes attended have seen a significant increase in female viewership.
The audience among women ages 18-24 was also up 24% and women over 35 increased by 34%.
The Swift Effect is not exclusive to the NFL.
Even the U.S. Embassy to Japan has assured fans that it is entirely possible.
But, truthfully, it might not matter if she even is there or how long shes on screen.
Perhaps most importantly, Super Bowl LVIII is shaping up to be a great game.
Particularly, this is a big game for quarterback Patrick Mahomes.
All that said, the Chiefs are still the underdogs in the upcoming game.
According to oddsmakers, the 49ers are the betting favorite to win Sunday.
Regardless, the game is unlikely to be a blowout which means the NFL wins no matter what.
