By the way, thats for 2023 YTD alone, all built by Paramount.
This was accomplished during Paramounts ownership of theTMNTIP that they it acquired in 2009.
In addition to action figures, theMutant Mayhemproduct range also included Build-a-Bear.
Playmates’ Teenage Mutant Ninja Turtles: Mutant Mayhem Basic Action FiguresParamount
Gaming integrations forTeenage Mutant Ninja TurtlesincludedMinecraft, The Sims FreePlay, Fruit Ninja, Match Mastersand more.
Publishing partnerships included Random House, Bendon and IDW.
There was a launch ofTMNT: Battle Tycoonon Roblox from ParaG Game Division in partnership with Gamefam.
‘Teenage Mutant Ninja Turtles: Mutant Mayhem‘Paramount Pictures / courtesy Everett Collection
Paramounts PlutoTV showcased iterations of theTMNT2012, 2019 and 1987 series.
Still, 135,000 attendees showed up at SDCC.
And thats without a big automobile advertiser.
Earlier this summer, Disney/Marvel StudiosGuardians of the Galaxy Vol.
3, a live-action title, counted a $118M promo partner campaign.
Among the notable brand partners forMutant Mayhemwere Pizza Hut.
The team-up involved animators authentically integrating Pizza Hut into the movie.
There were four media spots including a 30-second custom animated spot.
In addition, there were custom pizza boxes featuring an AR mobile gaming experience.
Influencers led a campaign for a retweet and win sweepstakes that went viral across the web.
There was also a collaboration betweenTMNTand Pizza Hut for an apparel collection available at Primark.
Turtles eat bugs, hence P&Gs Zevo flying insect traps proved an ideal partner.
It was the products first film partnership ever.
The campaign featured a fully integrated 30-second spot that aired across linear and digital media platforms.
Brazils Gol Airlines let fans Fly In Mutant Time onboard a fully customizedMutant Mayhemplane.
The stunt was promoted in major airports, print and online.
Through seven movies, the TMNTfranchise has grossed over $1.2 billion at the worldwide box office.
