DEADLINE: Can you tell us more about the different content strands you are developing?
How will the Banijay library feed into CreAsia Studios production plans?
DL: Where will your team be based?
Jessica Kam-EngleCreAsia Studio
Will you work closely with Deepak Dhar and India?
I strongly believe in serving markets locally with local talents and sensibilities.
And where we cant fully cover, well rely on trusted local partnerships to complement our reach.
Banijay Asia has achieved tremendous success in India under the leadership of Deepak Dhar.
JK:Indonesia, Thailand and Philippines.
Sizable markets, good talent pools, and lots of potential to grow.
Who will be the major buyers for CreAsia Studios productions?
And Asians cant eat burgers every day.
Local content has proven to be quintessential in driving local subscription and engagement for audiences in Asia.
And thats a good opportunity for us as a platform-agnostic content provider to fill the gap.
I fully appreciate the competitive environment is intense, hence a strong positioning is more important than ever.
CreAsias buyers are the regional and local streamers, as well as the local broadcasters.
JK:The priority is always to serve the local audience first in the local market.
Wed always like to produce a show that is a local success.
DL: Will you get get involved in co-financing and retaining some rights for any of your productions?
We will explore what makes most sense for a partnership on a case-by-case basis.
DL: As a Hong Kong resident, what are your top tips for places to visit during Filmart?
Must also try some dim sum or cha chan teng (HK style cafes) in the neighborhood.
