Brands representatives have not responded to repeated requests for comment.

The relationships that I had were absolutely always consensual, he said.

I was always transparent about that then, almost too transparent.

Lucy Frazer

Lucy FrazerGetty

And Im being transparent about it now.

Frazer did point to a desire to invest and spur growth across the UK.

Separate to the Media Bill, A consultation into these circa-900 channels has been launched.

WGA West building in Hollywood

We recognise that internet provided TV is growing… Thats why we are going to consult on whether we need to extend regulation to these unregulated channels.

Regulating the streamers in this vein is a key plank of the governments upcoming but much-delayed Media Bill.

Frazer also vowed to protect the traditional TV viewerin the face of major technological shifts.