The exec made the comment at the start of Nexstars fourth-quarterearningscall with Wall Street analysts.
Earlier, Nexstar reported a 45% surge in advertising revenue during the election-fueled quarter.
Adjusted EBITDA of $598.2 million rose 20%.
It was all part of the thinking, Sook said of the decision to take over the CW.
The broadcast giants plan for the internet is to make it profitable by 2025 by altering its programming mix.
One new piece of programming is a slate of 14 Saudi-backed LIV golf tournaments.
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The CW deal involved no upfront cash or stock considerations for Nexstar.
He didnt offer specific figures.
Sports beyond LIV are also in the crosshairs of Nexstar, Sook said.
Without offering specifics, he said the company is evaluating sports opportunities that could bleed into primetime.
LIV tournaments air on Saturdays and Sundays.
CFO LeeAnn Gliha said more complete financial results for the CW will be broken out separately in future reports.
The CW took in $62.5 million in revenue during the fourth quarter.
He credited the companys focus on tried and true broadcast assets.
