They told me, Hey, you cant make money from your content while youre a college athlete.
You either need to delete your channel and donate the money back, or youll forfeit your eligibility.
While it wasnt the easiest of choices, he took the latter path.
Deestroying and Roger Goodell onstage at YouTube Brandcast 2023 in New York City. (Getty Images)
De La Haye remembered seeing a whole lot more potential in YouTube compared with his future as a player.
It just made me happier, he said.
I had a lot more passion and a lot more love.
During the season, there will be stops in five more cities, including London.
The roster of guests grew to include notables like Russell Wilson, Justin Jefferson and Tyreek Hill.
Goodell and Deestroyingdiscussed the team-upat YouTubes Brandcast event for advertisers at New Yorks Lincoln Center in May.
Who better to help make that happen and amplify that, you know?
De La Haye said of creators.
Back in the days, wed get copyright-struck, and content would have to be taken down.
But now we get to use content from the NFL.
Theres a lot of different things access is going to be crazy.
In historical terms, the new YouTube presence is making up for lost time.
Basketball players, you see their faces everyday, so you see their personalities develop.
Fans are able to attach themselves to, like, a Justin Jefferson or someone like that.
Theyre doing dances and celebrations.
[The league] is making things more fun and exciting for fans who are watching at home.
Theyre doing the mic-ed up videos on YouTube, stuff like that.
Brandcast was the latest accomplishment in De La Hayes unlikely journey.
The rush afterward was better than splitting the uprights with a game-winning field goal, he said.
It was dope, people were coming up to me saying: You did a great job onstage.
I work with this brand or that brand.
Well get in touch with you to do something.'
