Disney Ad Chief Rita Ferro Makes Upfront Entrance In Animated ‘Family Guy’ Short, Hails Company’s Knack For “Transcending Generations And Igniting Pure Joy”

Rita Ferro, president of global advertising atDisney, emphasized the companys reach during the companysupfrontspresentation to advertisers Tuesday.

(See a still from the short below.)

Ferro showed photos (and one grainy film clip) of her visiting DisneyWorld as a child.

Rita Ferro, President, Global Advertising, Disney, at the company’s 2024 upfront.Disney/Michael Le Brecht

The screens spread out across hundreds of feet around the stage then showed a collection of crowd-sourced Disney photos.

The company had encouraged those attending the upfront to submit their favorite Disney memories.

Disney’s Rita Ferro & Bob Iger at 2024 Disney Upfront/ photo Brian Bowen Smith