By last fall, hed changed his mind,declaring them not for sale.
When I came back, I did declare that everything was on the table.
I looked very extensively at traditional media.
Bob Iger at Disney’s 2024 Upfront presentation in NYCGetty Images
It was exhaustive in terms of our analysis.
Invest in some, but then manage the traditional platforms, networks, and the streaming platforms, seamlessly.
So youve got the same executives managing both.
Their goal is to drive bottom line growth.
So you would put something onABCGreys Anatomy,Abbott Elementary and it goes onHulupretty quickly.
In some cases, its simultaneous.
And what were getting is an unduplicated audience with ABC skewing older and Hulu younger.
Were basically aggregating a greater audience, and were amortizing costs.
We feel comfortable with our hands right now, because were using those networks efficiently and effectively.
For instance, television used to be something you watched on a television.
