In his opening remarks at TCA Saturday, Erwich argued about the value of programs running across platforms.
Its not one versus the other.
Versus implies an opposition or comparison.
Craig Erwich, president, Disney Television Group, at the Television Critics AssociationÕs Winter Press Tour on Saturday, February 10.Disney/PictureGroup
These are complementary platforms which reach two very different types of viewers and theyre non-duplicative.
Fans are still discovering that show and will continue for years to come.
Thats the staying power of a good drama.
Older audiences watch it on ABC.
Younger audiences watch it on Hulu, highlighting the complementary nature of these platforms.
ABC earlier today gave the award-winning comedyan early Season 4 renewal.
But the impact on streaming was even greater.
Many of those ABC viewers migrated over to Hulu to continue watching the series.
In January alone, first streams ofOnly Murderson Hulu increased +40% and hours streamed rose 39%.
Again, underscoring how these platforms are additive and complementary to one another.
The series was recently renewed for a fourth season on Hulu.
