There will be blood at the box office in 2024.
And not the pop in that comes with two studio tentpoles going at each other.
Nah, as Barbenheimer showed this past year, thats actually great for business.
‘Aquaman and the Lost Kingdom’Warner Bros
Fire comes through and burns a forest and a town, and then the fire is over.
But the consequences of the fire arent over: Theres mudslides, and theres damaged infrastructure.
The fire is over: Now weve gotta rebuild the town, they add.
The weakest part of the 2024 theatrical schedule is arguably in its first four months.
The consequences are profound trying to rebuild the audiences interest in theatrical in getting the business healthy again.
NRGs polling shows that 69% of moviegoers want more original movies.
Meanwhile, 41% agree that movie franchises are getting better, down from 56% in February 2022.
Theres also declining sentiment that franchises are a safer choice to spend money on and are must-see in theaters.
But what gets them to the next stratosphere at the box office?
Hence, the box office is down in spite of ticket price increases.
Many continue to assess how Barbenheimer became the event that it was.
But whats clear is that we need more out-of-body experiences as such.
It might be good to have more of that in the future.
